Data Analysis & Reporting on Google Analytics 4, Search Console & Google Ads Data

Summary: During the Summer, after May/June, there was a dip in Traffic in Google Analytics 4 on a website. The site has been running Google Ads campaigns for traffic generation, as well as relied on basic organic search. There’s a concern of whether GA4 is accurately being tracked and to analyze what is happening in terms of overall site traffic & engagement.

Goal: To identify the reason for the... traffic dip, if there was one. To put together a deep dive report on the GA4, Search Console and Google Ads findings to identify the reasons, root cause, potential issues for any traffic issues, whether the issues is with GA4 install, Google Ads Conversion tracking, or traffic lead generation issues, etc.

Background & Base Time Period of Analysis:

June 1st through Sept. 30th vs. Feb. 1st through May 30th – 2024

Additional time periods can be analyzed during Summer months.

Base Metric Examining: Users (Total users, Active Users, New Users, Returning Users).

Tasks:

1.Provide Data Analysis & Report on Google Search Console

2. Provide data analysis & report on GA4

3. Provide Data analysis & report on Google Ads

Goal:

1. Identify reasons for traffic dips.

2. Provide recommendations to fix the issues.

3. Provide answers, collaborate & dialog with the project owner to diagnose & pintpoint possible issues & gather insights.

Who We Are Looking for:

1. Experts in GA4

2. Experts in Google Ads

3. Experts in Search Console

4. Be able to provide deep dive level data analysis

5. Be able to understand, analyze,

6. Must be able to answer questions & provide evidence of claims

7. Must be able to provide theory, collaborate & justify answers

8. Provide examples of Data Analysis & reporting you have done. Be prepare to explain what you did.

NOTE: Only hiring people who are able to being the project immediately after successful interview.

It will be expected to start this project on Thursday, 10/24 and have it completed by on later than Sunday 10/27

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