International Marketing Manager

NULO IS:

Nulo is the fastest-growing U.S. pet food specialty brand (named “Top 25 Most Innovative Consumer Brands” by Forbes Magazine), offering industry-leading natural dog and cat food products. Imagine inspiring pet parents to think differently about the experience of feeding their dog and cats, to feed them like the athletes they are – with foods high in meat protein, low in carbs, and infused with viable probiotics. Our global headquarters is in Austin, Texas. To learn more visit www.nulo.com.

ABOUT THIS JOB:

Our International Marketing Manager is responsible for supporting Nulo’s international market expansion in all aspects of product and retail marketing. An experienced CPG international marketing specialist, this person will partner with our internal team, distributors, and retailers to develop and implement strategies that influence retailers and consumers. They will manage the development of training materials, sales and retailer materials, social media content, and packaging projects. Each market has various needs and structures, so this person must be adaptable, collaborative, and a creative problem solver. This individual is commercially minded, exhibits strong project management skills, and is a creative problem solver.

WHAT YOU’LL DO:
• Partner with the international sales and operations teams to understand regional objectives, then champion solutions with the internal marketing/creative teams.
• Establish and direct the development and execution of marketing strategies across all international markets and distributors, with a primary focus on Europe and Canada.
• Perform business & competitive analysis; understand specialty pet food retail and consumer insights to create meaningful and impactful programs.
• Initiate creative briefs and ownership of packaging finalization (graphics, materials, size, etc.), website, CRM, and other owned assets.
• Commercialize renovations and innovations including go-to market plans (branding, pricing, benchmarks, promotion, etc.), influencing cross functional teams including R&D, Regulatory, Operations, Sales, Finance, Creative, and Brand Marketing.
• Participate in the development of annual operating and marketing plans. Make recommendations regarding product strategies, including assortment, pricing, promotion, and positioning activation by country or region.

YOU ARE:
• Versatile with marketing experience influencing all elements of the marketing mix (product, packaging, pricing, promotion, and distribution) at retail and with distributors, in a high growth environment.
• Experienced working in international markets, which may include Europe, Canada, China, Korea, Mexico, and Australia
• Responsible, entrepreneurial mindset
• Demonstrated leadership and project management skills to manage project timelines and cross-functional teams with strong attention to details.
• Ability to think strategically while executing with excellence.
• Strong organizational skills with ability to prioritize and focus on outcomes.
• Analytical skills in using data to make sound recommendations affecting business decisions and results.
• Culturally sensitive interpersonal skills and team player who empathically supports the cross functional team to commit to performance.
• Outstanding communication skills, with the ability to clearly articulate recommendations in a respectful and fearless manner.

PREFERRED EXPERIENCE
• Bachelor’s degree in marketing, advertising, or related field
• 3+ years in international brand management, preferably within pet food or CPG.
• Fluent in different languages that could include French, Spanish, or Mandarin.
• Strong communication and interpersonal skills required.
• High proficiency with Excel, PowerPoint, and Word.

WHAT YOU’LL GET:
• An important role with one of the fastest growing pet specialty brands in the U.S.
• An incredibly passionate and driven team surrounding you
• Competitive salary
• Health Insurance (medical/dental/vision)
• Three weeks’ vacation
• 401k plan
• 20% remote work (Fridays)
• Dogs welcome in the office

TRAVEL REQUIREMENTS:
• Must have a valid passport.
• If based in Austin (preferred), requires international travel up to 15% of the time.
• If based remotely, requires monthly travel to Nulo’s home office in Austin, TX.
• Visit key markets once or twice per year.
• In-person meetings at the discretion of the team lead and business needs.

ABOUT NULO:

Founded in 2010 and headquartered in Austin, Texas, Nulo is one of the fastest growing pet specialty brands in America. Nulo, which has 130 employees, was named to Forbes’ “Top 25 Most Innovative Retail Brands in the U.S.” list and is currently found in over 8 countries around the globe. The company anticipates future growth at :30% annually and is now the 6th largest cat brand and 10th largest dog brand in the U.S. The company sells through three primary channels: e-commerce, neighborhood pet, and national pet retail. Nulo is widely recognized as an innovative and disruptive brand, with a super-premium market position that has provided a foundation for product innovation across the portfolio.

MORE ABOUT NULO:

Nulo is proud to be an equal opportunity employer and embraces diversity in our workplace. We prohibit discrimination and harassment for employees and applicants of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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