Sr. Marketing Associate, Lifecycle & Loyalty

At Backcountry, our mission is to connect people to their passions. Our four online stores—Backcountry, Competitive Cyclist, MotoSport and, SteepandCheap—aim to supply our customers with the gear, knowledge, and inspiration necessary to get out there and chase down life’s greatest moments. We do this by providing the biggest and best assortment of premium outdoor products, superior shopping experience, personalized Gearhead expertise, lightning-fast and accurate fulfillment, and inspirational, informative, and community-centered content.

We’re looking for a motivated, performance-driven Senior Marketing Associate, Lifecycle & Loyalty to join our team. This role will challenge you to blend strategic thinking with hands-on execution. It demands curiosity, analytical rigor, and the ability to move quickly while maintaining meticulous attention to detail. If you love the fast pace of e-commerce, thrive on turning data into action, and are excited about directly impacting customer engagement and loyalty, we invite you to join us.

This role is challenging – above and beyond the day-to-day responsibilities, you’ll have a big role within a fast-paced team.

This position will report into the Director, Retention.

What you get to do every day:

This role blends strategy and execution, providing the opportunity to truly own initiatives, from ideation through implementation. You’ll have a meaningful impact on how we interact with our customers, driving deeper connections and lasting loyalty.

Design and evolve Backcountry’s cross-channel lifecycle strategy—with a sharp focus on growing LTV, repeat purchase rate, frequency, and long-term customer satisfaction.

Own end-to-end lifecycle campaign execution, including segmentation, journey logic, dynamic content personalization, QA, deployment, and analysis.

Lead the implementation and optimization of our loyalty program, anchored in customer insights, commercial impact, and seamless integration across our systems.

Serve as the go-to expert on what our CRM platform can (and can’t) do—and how to push its limits. Stay ahead of trends in CRM tech, deliverability, and operational best practices.

Monitor platform and campaign health—bounces, complaints, deliverability issues, and data sync errors—and own incident response plans.

This overview isn’t exhaustive—we’re always evolving, and your responsibilities will too. You’ll have plenty of opportunities to take initiative, grow your role, and explore new ideas.

What you bring to the role:

4+ years of experience in CRM, retention, lifecycle, or email marketing—preferably in a fast-paced e-commerce or DTC environment.

Experience hands-on in executing email marketing campaigns using ESPs.

Strong organizational skills with meticulous attention to detail.

Strong analytical skills—you can comfortably interpret data, run tests, and make data-driven marketing decisions.

A collaborative attitude—you build positive relationships and communicate effectively across teams.

What’s in it for you?

Competitive compensation

Medical/Dental/Vision benefits through Greenshield- Health Benefits 100% employer paid!

Company Provided Life Insurance equal to one year salary

RRSP matching

3 weeks’ vacation + 5 Paid Sick Days

Birthday off with pay!

Paid holidays

What our interview process looks like:

Depending on the position, our application and interview process may vary, but here are some of the ways we get to know you better:

Step 1: Match most of the requirements and qualifications for the position? We want to chat. A recruiter will reach out to you via email to schedule some time to learn more about our company and get to know you better. Remember, you’re also interviewing us!

Step 2: Our assessments (if applicable to the role) measure your analytical and business acumen. We use them to better understand your expertise. Each person interviewing for the same role receives the same assessment, which helps us evaluate candidates equally and consistently.

‍ Step 3: Virtual or in-person interviews depending on your location. Our hiring team will learn more about your prior experience and challenges you’ve faced. Be prepared with detailed examples. Concise and well-organized answers are ideal.

✍ Step 4: Offer! This is where things get really exciting. We gather all data from your interviews and conduct a final review. If qualified for the position, your recruiter will connect with you via phone to present a verbal offer we know you’ll be excited about.

Our preference is for candidates who reside near our hub in Toronto, Ontario.

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Sr. Marketing Associate, Lifecycle & Loyalty

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