Focus Group Moderator

Responsibilities:<br /> <br /> Collaborate with research teams to understand project goals and target audience.<br /> Develop discussion guides with open-ended questions to prompt rich conversation.<br /> Recruit participants based on pre-defined criteria to ensure a diverse and relevant group.<br /> Prepare the focus group location with necessary materials and audio/visual equipment.<br /> Moderate the discussion, ensuring everyone has a chance to voice their opinions.<br /> Probe deeper into interesting perspectives and ask follow-up questions for clarification.<br /> Maintain a neutral stance to avoid influencing participant responses.<br /> Manage group dynamics, encouraging participation from quieter individuals and curbing overly dominant ones.<br /> Analyze audio/video recordings and detailed notes to identify key themes and patterns.<br /> Translate qualitative data into actionable insights and recommendations for the client.<br /> Contribute to the creation of research reports, providing insights and recommendations based on focus group findings.<br /> <br /> Education Qualification:<br /> A bachelor&#39;s degree in marketing, psychology, sociology, communication, or a related field is typically required. Advanced degrees may be preferred for certain positions.<br /> <br /> Experience and Skills required:<br /> Previous experience moderating focus groups or facilitating discussions in a similar setting is highly desirable.<br /> Excellent communication and interpersonal skills, with the ability to build rapport with diverse participants.<br /> Strong active listening skills to understand verbal and non-verbal cues.<br /> Experience in facilitating group discussions and keeping conversations focused.<br /> Ability to think on their feet and adapt the discussion guide to the group&#39;s flow.<br /> Proficient in research methodologies and qualitative data analysis.<br /> Excellent written and verbal communication skills to present findings effectively.<br /> Strong analytical skills are needed to interpret focus group data and identify meaningful insights.<br /> Knowledge of the specific market research industry can be a plus.

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